The main idea of Shahzad brand's first collection was to create a luxurious but functional collection combining formal and social elements. With the produce a cover with lace and guipure material but with social use. This collection was designed and produced as a limited edition and only one of each product.
This collection tries to present a new identity of clothes by using materials and geometric patterns and using various colors in the lining of fabrics. The colors in this collection were designed with a variety of balance and contrast. Also, in order to present a different identity of the clothes, patchwork has been used in some products.
The design of this collection is inspired by the legend of Narcissus and Greek goddesses. The dresses, jackets and tops of this collection all have narcissus elements, which have given a new identity to the clothes with hand embroidery. The characters of the legend of Narcissus are shown in this collection, such as: Narcissus, Echo, Hera, Zeus, Anna, etc. Inspired by each character in the story, only one piece of clothing has been designed and presented in a custom-embroidered fashion.
This collection is inspired by the work of the author of Japanese style "Haruki Murakami" in the narration of clouds. The design of this collection represents the division of space with the horizon line into two parts, above the horizon line, the sky and clouds are displayed (using the material of cloudy patterned fabrics) and below the horizon line, the earth (using the material of simple fabrics) shows conceptual design From Murakami's narrative. The photography of this collection, inspired by Murakami's work about the conversation with the author himself and trying to reach the goal, shows a symbol of an Iranian woman with make-up and the metal hair cover in the desert , who is trying and struggling to understand her Feminine identity.
The central idea of this collection is derived from the intersection point of the lines in the new focal space and creating the identity of the regular triangle. The design of the products is a combination of simple and patterned materials, and the intersection of focal points and converging lines actually create a triangle shape on the products. The color palette is neutral and neutral colors according to the autumn atmosphere.
The idea of this collection comes from flying, from the desire to fly and recording it in a women's collection. This collection uses sharp and big collars to induce a sense of flight on the shoulders of women's clothes. On the other hand, this collection has been photographed in the metal fence of the pedestrian bridge to show that the desire to fly for women is passing through the metal fence. It is as if the wings of the birds build a bridge over their fence to cross.
This collection was designed and produced by the order of Digistyle online store. the first collection was made to order and in a large number and in a short period of time, we faced many challenges and difficulties, this collection was named "Harsh". The photography of Harsh's collection was done in the House of cinema and with a symbol of the development of the concept of style and women's clothing today, which is faced with many difficulties and challenges.
This collection is one of the most important designed collections and the main idea is wearable geometry. It is introduces the modern woman with a new geometric and intelligent identity and tries to wear this . The collection is the first complete collection of all clothing items, including: coats, pants, tops, shirts, vests, etc. , all of have a minimal and geometric identity .This collection showes the visual identity of the brand well. The material used in this collection is made of leather and autumn cashmere fabrics and using neutral and dark colors side by side, which have created a modern and attractive harmony. The audience of this collection is the avant-garde woman who looking for a new style .
This collection is designed in continuation of the previous geometric collection with a black and white, cream and textured pattern color palette and still has a modern and minimal identity. The visual identity and photography style of this collection was also done in the streets of Tehran and shows the functional and social identity of the products.
As its name suggests, this collection is the narrator of the buildings and streets of Tehran and has a social identity, and the design and photography style reminds of parallel lines and layered spaces. The color combination of this collection has a tonality from dark to light, which at the same time has given a new identity to the clothes.
The story of this collection, centered on lines and a variety of colors, evokes the atmosphere of modern architecture, the main actor of which is a modern and deconstruction woman. The photography of this collection shows the modern woman at a high altitude and on the roofs of the city, who has beautifully demonstrated her freedom of action and authority. The special cuts used in the sewing of these products have completely challenged and changed the traditional structure of sewing clothes and clothing and presented a new structure and style of clothing to the audience.
This collection is in search of balance, a balance that is opposed to existing imbalances. It is as if seeing a glimpse of the future, we know that we must move towards that balance. The leading female character of this collection is standing on the edge of the roof with complete balance and sees a view that helps her to maintain this balance well.
The photography of this collection was also photographed on the roof edge, with the difference that the balance and maintaining the balance this time must be done in a windy city. It is as if the young and avant-garde female character of this collection is trying to understand her identity in a windy city
This capsule collection actually consists of a number of best-selling products in designs and colors that are widely used for summer. The naming and presentation of this collection also shows a slice of the summer season during the Covid19 pandemic. the character of the collection wants to show the charm of summer and pastel colors underground and in a quarantine space.: How do you imagine the world?
This collection tells the story of human illusion and confusion. A person who has faced the illusion of the deep layers of her wandering soul. It is from the depth of the ocean that is now sitting on dry land, she digs the inner and deep layers of her soul and comes up to reach the light. The products designed for this collection are also layered and in earthy, gray and black tones to achieve harmony and balance from inside and outside. The way to introduce this collection is 31- episodes series that presents textual content with identical photos and images.
Light Pallet collection FW2021/22 The main idea of this collection is the continuation of the previous collections, with the difference that it shows the usual female character who has overcome the previous illusions and challenges confidently and is placed in a light Pallet and brightness. Light Pallet collection FW2021/22 The main idea of this collection is the continuation of the previous collections, with the difference that it shows the usual female character who has overcome the previous illusions and challenges confidently and is placed in a light Pallet and brightness.
Reflection is looking for the external reflection of its brilliance. Therefore, sees this reflection in the shine of the sun and the sky on the edge of a roof. The female character of this collection dances fearlessly on the roof and enjoys her inner strength and shine and is not afraid to show her beauty. “The light movement on the face, and the reflection of the light from the reflector, and dance of the clothes in the height, all are the reflection of summer collection.
This collection was introduced at time when the world was facing popular protest movements, that showed a new generation of women with the power and leadership of women at its core, hence the visual identity of this collection is a symbol of the "Iranian Avant-Garde Woman“ . Also, this capsule collection was one of the best-selling products in the past, which was produced in popular colors.
In mythological stories, Lilith was the first wife of Adam. since she knew she was equal to him, she never obeyed him. Therefore, she was expelled from the Garden of Eden. Lilith is the symbol of all desires and tendency to stand against taboos and limitations for women. Lilith portrays women's temptation and is the sign of their freedom and awareness. The myth of Lilith wants women to reclaim their feminine bodies. She hopes for a world away from inequality and living with beliefs and thoughts that are worthy of women. Today, the Lilith type girls everywhere in the world are fighting against misogyny with their feminine power, and this promises a new world away from any kind of gender discrimination. Women who bravely say "no" and live strong.