Every post you make that has a link to your site in it will multiply those links through the social sites. Even a blog can get complicated now, and is best left to be set up by an SEO person, at least in the beginning.
A link building campaign should be something natural and not forced. Acquiring around 40,000 hits within the first few days of your site’s existence is something not natural. Getting a slow yet constant pool of links into your website is something that looks more legitimate. Here are several free SEO tips for you to enhance your link building efforts.
One of the biggest no-nos in SEO and Google News ranking is posting duplicate content. For best results, don’t even quote other sources but post only completely original material.
Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!
SEO news Avoid using your keyword too much. If you have an over optimized article, it wouldn’t matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.
The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts who will work on your website. Since, it is a team that only works on SEO projects, they will be up to date with the latest trends in business and hence you do not have to spend time or money in getting yourself familiar with these trends. The team will create SEO strategies for your business keeping these trends in mind.
As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you’re selling shoes. “Shoes” is a general keyword that you’d have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women’s tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children’s hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google AdWords certain name brands are not allowed.